BY MANICA C. TIGLAO
PHOTOGRAPHS BY ARTU NEPOMUCENO
When New York-based fashion designer Betina Ocampo started Betina, her eponymous clothing label, she envisioned “the young downtown New Yorker” as her clientele.
But while shoppers of her target demographic expressed appreciation for her work, many of them could hardly afford most of her T-shirts and sweatshirts, which continue to sell for upwards of $300. Enter Daily Schedule, the shoe label conceptualized by Ocampo with her younger sisters, Selina and Juliana. Founded with a mission to provide trend-driven shoes for the “fashion-conscious yet sophisticated woman,” as Ocampo puts it, Daily Schedule is her foray into more modestly priced pieces that don’t compromise design and quality. “We all have a daily uniform, and I find that shoes are the most dynamic part of my wardrobe,” Ocampo says. “It’s what gets me most excited about getting dressed every morning.”
Those who are familiar with Ocampo’s distinctive Betina label will spot the similar approach to design, as bold embellishment is a hallmark of her Betina pieces. Taking stock of her creative process for Daily Schedule, Ocampo says that the most important step was deciding on what exactly the brand would stand for. “With Betina, it was a walk in the park—I collaborated with artisans from the Philippines and my work supported their livelihood,” she explains. “With Daily Schedule, it took a while to realize our purpose beyond designing shoes at a congenial price point. Then it hit me that many shoe brands sold at our price point are made by big-name umbrella companies that lack an authentic point of view and a compelling point of differentiation in design.”
To that end, Ocampo’s proposed alternative strikes a balance between luxury and accessibility. Her collection of slip-ons are made in different textures, from rich velvet and satin to lightweight linen, and with accents varying from simple, dainty ribbons to vividly colored oversize feathers and flowers. Its current signature silhouette is the mule, which the designer views as a reflection of the rise of female empowerment (“Nothing says ‘don’t mess with me’ like a pointed toe that resembles a weapon”), but a collection of open-toe slides will be introduced in the coming weeks, in time for the summer.
“Through Daily Schedule, we want to foster a community of women that celebrates diversity and inclusivity. Our woman is from the working class and empowers others around her through conversation and self-expression.”
The Mercer satin mules, available in six colorways
Since launching with a series of pop-up stores at Manila House, Lanai, and Greenbelt 5 over the past year, Daily Schedule has earned its share of followers, who now range from teenagers to women over 50. And with its most expensive shoe at $190—priced even more affordably at its stockists in the Philippines—it’s not hard to see why. “There is something for everyone,” Ocampo says. “Through Daily Schedule, we want to foster a community of women that celebrates diversity and inclusivity. Our woman is from the working class and empowers others around her through conversation and self-expression. Our quirky and unique designs are centered around playful embroidery and bold textures. This is synonymous to the woman we envision wearing Daily Schedule: She is a woman of power with purpose, but doesn’t take herself too seriously.”
Daily Schedule’s collections are available online.