A jet-setting entrepreneur and the social media-savvy heir to Fiat Automobiles, Lapo Elkann’s well-documented exploits (some might describe them as glamorous, depending on who you ask) routinely make headlines around the world, especially in the United States and in Italy, where his family is as close to royalty as one can get. The grandson of the late industrialist Gianni Agnelli, one of Italy’s most successful and influential businessmen of his time and the subject of a recent documentary by HBO, Elkann seems to have inherited Agnelli’s celebrated sense of style and taste for adventure.

This year, Elkann and watchmaker Hublot launch the Classic Fusion Chronograph Italia Independent, a collection of three chronograph watches combining Elkann’s flair for fashion and Hublot’s technical expertise. “It fuses two creative spirits both intent on leaving the beaten track behind, and on furthering their quest to use new materials,” says Hublot chief executive officer Ricardo Guadalupe. “Neither of us could imagine a more perfect partnership.”


The Hublot Classic Fusion Chronograph Italia Independent featuring a King Gold case and the Prince of Wales check on both its strap and dial

For all three styles, Elkann has selected prized rolls of fabric from the archives of the venerable Italian tailor Rubinacci. Inspired by the ’60s and ’70s, the fabrics feature patterns such as houndstooth, pinstripes, and the Prince of Wales check. The first two models from the collection have each produced a limited number of 100 pieces, while the third and most exclusive of the bunch—the Prince of Wales checked strap in shades of brown with the King Gold case—offers only 50 pieces. “As soon as you hold them, you can feel the elegance and technical perfection they exude, while retaining a quirky touch of je ne sais quoi,” Elkann says. “The have a powerful charm.”

Hublot is at Lucerne, Glorietta 4.


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